Colour does the heavy lifting in how natural a wig looks. This season our chairs keep coming back to the same family: dimensional, lived-in shades with softness at the hairline. Here are the five most-requested colours right now.
1. Lived-in balayage blonde
Shadowed roots melting into honey-gold lengths. It grows out gracefully (or rather, never needs to), flatters warm and neutral skin tones, and hides lace better than icy platinum. Try the Blond Hair Wig.
2. Rich espresso brown
One shade off black, with warmth that photographs beautifully. The safest first-wig colour ever made — close enough to most natural hair that blending is effortless. See the Brown Human Wig.
3. Copper glow
Copper is having a moment, and wig wearers get it without the bleach damage. Voluminous curls in copper flatter fair and medium skin spectacularly. Our Red Head Style Wig is the studio favourite.
4. Jet black, glass finish
High-shine, blue-black lengths never leave the classics list. Best on cool undertones; keep it glossy with silicone-free serum. Shop the Jet Black Human Hair Wig.
5. Soft chestnut waves
The "expensive brunette" of wigs — multi-tonal chestnut with movement. If you can only own one everyday unit, make it this one: the Straight Hair Wig in chestnut tones.
How to pick yours
Match to your eyebrows and the veins on your wrist: greenish veins love warm coppers and honeys; bluish veins love espresso, jet and ash tones. Still unsure? Ask a fitter — shade matching is free and genuinely fun.